Interzoo is a major international fair during which Royal Canin presents its brand and products, and looks for new distributors. Every year, people from the company's headquarters join forces to welcome visitors. Royal Canin wanted a tool that would boost performance.
I teamed up with a training facilitator to create a short, step-by-step document with general tips, specific case scenarios, useful opening lines, and product benefits.
Check out the pages below to get a feel for my approach, tone and copywriting style.
