Embrace is a growing and ambitious French tech company that provides workflow optimization tools to an international clientele of media companies. We have worked together for many years.
In 2020, the first step was to launch a new identify, including a new name, being that the company had been named after their very first product. We helped them express their vision and clarify their business proposition. Our work also included new product names, a new signature and a short video to ease the transition.
In 2021, the name change was history. It had been fully adopted by Embrace's teams and clientele. It was time to delve deeper into digital content in order to create a brand-new website, and a video focused on their vision and business proposition.
2021 VIDEO (BRAND VISION AND BUSINESS PROPOSITION)
2020 VIDEO (EASING THE IDENTITY TRANSITION)