Laboratoires Expanscience has been a loyal client for years. We have collaborated mostly on videos and press releases, working first on the French version, then on the US version.
This particular transcreation assignement was unusual given that I had not worked on the French version and was required to draw on my bicultural family experience more than on my copywriting skills. I was asked to adapt the video to English, and, more specifically, to find the cultural equivalent of the French song "Un, deux, trois, je m'en vais au bois..." and work with the music and the images (a mother counting on her baby's tummy).
Can you guess what song we picked? Click and see if you are correct!
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