I have collaborated with Royal Canin for over four years. Specialized in pet health nutrition, the company is part of the Mars group. 90% of my work is in English and designed for international use.
For confidentiality reasons, I can only show a few examples of non-strategic value. The cover, table of contents and a few pages from the 102-page in-store brand execution guidelines are shown below. I co-designed and wrote the content for the SPT channel (pet shops).
I also collaborated on specific veterinary and co-branding guidelines, and on the launch of several new or upgraded product ranges.
